This workshop covers the fundamentals of creating a marketing plan, including strategies and tactics for nonprofits. Nonprofits usually decide to develop a marketing plan to increase donations and awareness. Here you will learn:

• The difference between non-profit and for-profit marketing—Logic & Emotion
• Telling your story
• The steps to selecting the right tactics for your plan

Tara Peters, Associate Vice President, University Marketing & Communications, Monmouth University
Tara Peters was recruited by Monmouth University in February 2015 to establish and build out Monmouth’s first-ever university marketing and communications unit, representing an evolution of the university’s enrollment-marketing strategy to a brand-marketing strategy. She serves as a member of the President’s Cabinet, which is responsible for advancing the academic mission, contributing to enrollment and advancement goals, and enhancing Monmouth University’s overall national and international reputation. Her scope includes: brand management, creative strategy, website design and development, advertising, media relations, public affairs, crisis and issues management, internal and leadership communications, social media, digital communications, university publications, print production, and executive thought leadership activities.

Before coming to Monmouth University, Tara served as national vice president of media relations for the American Cancer Society, responsible for leveraging earned news media outreach at both the community level and nationwide. Known for her quick analysis and decisive style, Tara is a results driven staff leader responsible for designing and implementing award-winning communications and marketing programs.

Tara earned undergraduate and graduate degrees in communications, journalism and public relations from Monmouth University.  She is also a former journalist, having written for papers in the Midwest and on the East Coast.

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